John Wooden: definition of success

One of the more iconic figures in sports is John Wooden.  Known for his NCAA record for consecutive championships in basketball, he began his career in South Bend, IN as an English teacher.  In his speech, Wooden takes us on a journey through his lessons learned and knowledge passed.  Many of us know the public side of Wooden, but we are unsure from where his guidance stems.  He made an effort to subscribe to a definition of success that would help all of his pupils, not just his athletes, attain the highest levels of achievement. 

He is a great storyteller, using quotes from the bible and small anecdotes to drive home his statements.  He keeps the listener engaged with a myriad of related topics. In general, you know Wooden cared for his students because he knows their current professions: 30 something doctors, and many teachers.  By taking a general interest in who his students are, he used this to develop a relationship with them and guide them. 

He appreciates effort from his pupils as well.  He tells a story of two basketball players who he questioned if they should be on his varsity squad.  They couldn't shoot well, but had high percentages in scoring.  They couldn't rebound well, but had great position and rebounding numbers.  It was their effort and work ethic that was a tribute to them and they in turn are a tribute to his coaching prowess.

He notes that he was stickler for time, even guiding young coaches to start practice on time and finish on time.  This shows he honored the time of his staff, his students and family.  He valued good appearance and "being clean," often requiring the basketball team members to wear suits.  No profanity and no criticizing team members.  

He valued character.  "Your reputation is what you are conceived to be, your character is what you really are" carries this ideal.  He notes that it is important both are good, but not necessarily the same.  These are a few of the principles he passes.  He understood is role and what it means to progressive development of students.  

His speech revolves around his definition of success.  He begins by reminding us that we are unique and success is just as different as we are.  He provides the words of his father: "never try to be better than someone else, always learn from others, and never cease trying to be the best you can be and that's under your control." 

This speech is personally significant because often, the more verbal and edgy coaches seem to gain success.  Bob Knight, my favorite coach, was an abrasive coach.  Even with his success, it does not compare to the level attained by Wooden, and eventually cost Knight his job in spite of his success.  In my role in athletics, Wooden will be the ideal man to emulate.  His definition of success: peace of mind attained only through self-satisfaction of knowing you did the best of which you are capable.

Overview of the NACDA

The National Association of Collegiate Directors of Athletics incorporates 12 different agencies into one.  Agencies such as College Athletic Business Management Association, Collegiate Event and Facility Management Association, and the Football Championship Subdivision Athletic Directors Association all provide access to the latest information for many college athletic programs around the nation. 

One of the associations, the National Association of Collegiate Marketing Administrators, recently held an educational forum for professionals with one to five years of experience.  The conference call allowed young professionals to discuss important industry tips on mid-season evaluation and goal setting.

A forum of this nature allows professionals to collaborate on what makes their jobs similar and what makes them different.  The NACMA focuses on providing “educational and networking opportunities; enhancement of acceptable operating standards ethics, and establishment of the…profession of athletics marketing administrators.”  This event is the first of its kind by the NACMA.

Networking influences the industry because it provides a checks and balances system professionals can use to ensure they are keeping the same standards as their industry counterparts.  Because of the scope of the membership, they access large market schools and provide information to smaller schools that are looking to expand.  In addition to this, they provide job listings that are not available to the common job seeker.  This qualifies visitors to this site as people who intend on careers in college sports. 

The NACDA began in 1965 and has since grown to include more than 6100 members at 1600 institutions in the US, Canada and Mexico.  The membership list ranges from associate directors to conference commissioners and affiliated corporations.  It is important to have an agency such as this because it opens paths to education and individuals that some professionals may otherwise not be able to contact. 

Of particular interest is the internship program.  Sports administration is one of the harder industries to infiltrate and networking or educational opportunities are rare.  The internship program helps to guide young, potential athletic directors with the chance to gain and develop rapport within the industry. 

The association features a mini-association for almost every facet of athletics. There is one for athletic compliance, one for only two-year college athletic directors, a separate one for athletic development, one for minorities, licensing, athletic directors in division II schools and division I-AAA in addition to the ones names earlier.  The various groups provide opportunities for education and access to videos, libraries and information related to their specialization.